Insurance · 2025
InsureWell
Brand and product design for a mobile-first health insurance app that pulls scattered policies into one clear dashboard, from identity through to shipped UI.
Brand & identityUX / UI designProduct design
The challenge
Health insurance is famously confusing: policies, claims, and cards live across portals, emails, and PDFs, and people rarely know what they are actually covered for. InsureWell needed a brand and an app that made managing cover feel calm and obvious rather than bureaucratic.
Our approach
- A warm, trustworthy identity built around a soft green palette and a friendly wordmark, so a heavily regulated category still feels human.
- A mobile-first product design that centralises every policy in one dashboard, with real-time notifications, a guided claim-filing flow, and in-app support.
- A full screen system (onboarding, login, dashboard, digital insurance card) designed as a consistent, shippable UI kit.
Selected work
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The outcome
A cohesive brand and a clear, mobile-first product that turns policy admin into something people can actually understand at a glance, ready for development handoff.