Attention is not the enemy of substance
A site can be memorable and fast and rank well. Those goals only conflict when nobody is measuring the tradeoff, which is why we agree a performance budget before design starts.
About the studio · Est. 2023
Built to be looked at.
Engineered to be found.
Gimmic is a web development, SEO, and answer engine optimisation studio. We make websites people remember, then make sure Google and the AI answer engines can find them. One team, one throughline: attention that turns into pipeline.
2023
Founded
142
Clients served
16
In-house team
100%
Custom-built, no templates
What we believe
A short list of things we will actually defend in the room.
We would rather be specific than safe
Generic work is easy to approve and easy to forget. We would rather present something with a point of view and defend it than hand over a template with your logo on it.
Our own site is the case study
Everything we sell is visible here: a custom build, an enforced performance budget, structured data, and content written to be cited by answer engines. If it did not work, you would be able to tell.
What we do
Three disciplines that compound when one team runs all of them.
The build
Web development
Custom front-ends with real motion and real performance budgets. No page builders, no themes, no four-second load times.
Explore ↗The visibilitySEO
Technical foundations, content architecture, and the kind of internal linking that actually moves rankings.
Explore ↗The answerAEO
Answer Engine Optimisation. Getting cited inside ChatGPT, Perplexity, and AI Overviews, where the click never happens.
Explore ↗Talk to us directly.
Prefer a conversation? Email, call, or WhatsApp us and a real person picks it up.