The answer

AEO

The short answer

Answer Engine Optimisation is the practice of getting your business cited inside AI-generated answers. When someone asks an assistant for a recommendation, there are no ten blue links, just a paragraph and a few sources. Gimmic structures your content, schema, and crawler access so you are one of them.

When someone asks an AI for the best supplier in your category, there is no results page. There is one paragraph and two or three citations. Either you are in it or you are invisible.

The mechanics are not mysterious. Models lift short, self-contained, factual blocks. They rely on structured data to work out what an entity actually is. And they can only use what their crawlers are permitted to read.

Most sites fail at the third one by accident. A robots policy written years ago quietly blocks the crawlers that now decide whether you get recommended.

How it works

A clear path from kickoff to results. No mystery, no black box.

  1. 01

    Query mapping

    The questions your buyers actually ask assistants.

  2. 02

    Answer-first content

    40 to 60 word blocks written to be lifted verbatim.

  3. 03

    Entity & schema

    Structured data that disambiguates who you are.

  4. 04

    Crawler access

    llms.txt and a robots policy that welcomes answer engines.

  5. 05

    Citation monitoring

    Track whether the models actually cite you.

Common questions

What is the difference between SEO and AEO?
SEO optimises for a ranked list of links. AEO optimises to be quoted inside a generated answer where no list exists. They share foundations but reward different content shapes.
Can you actually measure AI citations?
Yes. We track how major answer engines respond to your priority queries over time and whether your domain appears among the cited sources.
Should I block AI crawlers to protect my content?
If you want to be recommended by assistants, no. Blocking them removes you from the answer entirely. It is a reasonable choice for publishers monetising pageviews, and usually the wrong one for a business seeking clients.

The other two

They compound when one team runs all three.

The build

Web development

Custom front-ends with real motion and real performance budgets. No page builders, no themes, no four-second load times.

Explore ↗The visibility

SEO

Technical foundations, content architecture, and the kind of internal linking that actually moves rankings.

Explore ↗

Ready when you are.

Tell us what you're building. Five questions, about two minutes.

Start a brief ↗What we do

Talk to us directlyayush@gimmic.media+91 98101 14766