The build

Web development

The short answer

Gimmic builds custom websites from scratch rather than assembling themes. Every project ships with an enforced performance budget, so motion and 3D never come at the cost of load time. We handle design, front-end engineering, and the technical foundations that search engines and answer engines rely on to understand the site.

Most agency sites are a theme with the colours changed. That is why they all feel the same, and why they all load slowly. You inherit every feature you are not using.

We build the front-end ourselves. That costs more up front and pays back in two places: the site looks like nothing else in your category, and it stays fast enough to rank.

Performance is a budget we agree before design starts, not something we measure afterwards and apologise for. If a scene blows the budget, the scene gets cheaper.

How it works

A clear path from kickoff to results. No mystery, no black box.

  1. 01

    Discovery & scope

    Goals, audience, and the performance budget we hold ourselves to.

  2. 02

    Design system

    A custom visual language and components, not a theme.

  3. 03

    Build

    Hand-built front-end with real motion and clean, semantic markup.

  4. 04

    Performance & QA

    Core Web Vitals, accessibility, and reduced-motion paths.

  5. 05

    Launch & handoff

    Deploy, documentation, and a site your team can actually run.

Common questions

Do you use WordPress?
Only when a client genuinely needs it for editorial workflow. Our default is a custom front-end, because it is faster, more distinctive, and easier to keep fast over time.
How long does a build take?
A focused marketing site is typically six to ten weeks from kickoff to launch, depending on how much content exists at the start.
Will heavy animation hurt my search rankings?
It can, which is why we set a performance budget before design begins and fail our own builds when a scene exceeds it. Motion and Core Web Vitals are only enemies when nobody is measuring.

The other two

They compound when one team runs all three.

The visibility

SEO

Technical foundations, content architecture, and the kind of internal linking that actually moves rankings.

Explore ↗The answer

AEO

Answer Engine Optimisation. Getting cited inside ChatGPT, Perplexity, and AI Overviews, where the click never happens.

Explore ↗

Ready when you are.

Tell us what you're building. Five questions, about two minutes.

Start a brief ↗What we do

Talk to us directlyayush@gimmic.media+91 98101 14766